Too often, doing social media can become a pain. This is especially true for startup environments, run by busy people with more “important” things to do than post on Twitter and check on Facebook engagement levels.
It hasn’t been too long ago that LinkedIn morphed from a teeny professional networking site to an enormous world force. Ever since its beginning, B2B marketers have been trying to crack the code for B2B success. With all these millions of professionals in one place, surely there’s some way to open up the floodgates to leads, isn’t there?