Google’s algorithm is more sophisticated than ever, and its secrets have been the focus of thousands of hours of research and testing. After all, if you understand how Google determines the rankings of its search results, you can influence the way your own content ranks, gaining a significant advantage over your competitors.
Two recent correlation studies have garnered particular interest and respect; one is from Moz, and the other is from SearchMetrics. We combined the data from both correlation studies to draw new insights, analysis, and recommendations for marketers, business owners, and webmasters looking to gain an advantage on the competition. Below is the infographic we created to illustrate our findings.